diff --git a/content/blogette/1.md b/content/blogette/1.md
index ec0e6fe..214bfd5 100644
--- a/content/blogette/1.md
+++ b/content/blogette/1.md
@@ -101,4 +101,12 @@ and that has made all the difference.
 
 ---
 
+## 2025-08-04 proof of work
+
+from an information theory standpoint, all art is proof of work. there's no "objectively good art", it's all about cultural context and connection to the reader etc etc, which means the only real quantifiable thing is "well, it wasn't going to make itself."
+
+anything that _does_ make itself is Not Art. it might be beautiful on a surface level, you might even put it in a zoo because it's rare and unusual, but what you are doing is Gambling, not Art.
+
+---
+
 {% for p in collections['blogette-pages'] %}<a href="{{p.url}}">{{loop.index}}</a> {% endfor %}